Ahmedabad Group of Institutions

The Industry Internship Project (IIP) is an integral part of the academic curriculum of BBA. For the successful completion of the BBA program, students are required to undergo IIP as per the prescribed format and duration. Students are required to work with an organization to gain handson experience during the semester gap between semester 4 and 5. The students may carry their IIP training at the organization located within the geographical boundary of Gujarat/India/Foreign Country.

This course focuses on understanding fundamentals and applications of financial accounting and to develop the managerial perspective of accounting terminology, rules, methodology and preparation as well as analysis of financial statements of various organizations. 

Marketing Management-Unit-1-Test

With the rapid integration of Artificial Intelligence in business, marketing functions are increasingly driven by data, automation, and intelligent decision-making systems. This course equips students with foundational knowledge and practical exposure to AI applications in marketing, enabling them to understand consumer insights, personalize strategies, and leverage AI tools ethically and effectively in real-world business scenarios.

The subject of Consumer Behaviour helps students understand the behavioural aspects of marketing and the factors that influence consumer needs, wants, desires, and decision-making. The course explains how consumers behave in different buying situations based on cultural, social, personal, and psychological factors. It enables students to analyse customer needs, preferences, and buying patterns, which are important for developing effective consumer-oriented marketing strategies. The subject also helps students understand how to create customer value and improve customer satisfaction in a competitive marketing environment.

Logistics & Supply Chain Management equips students with essential knowledge and
skills in managing complex supply chain networks efficiently. Understanding supply
chain dynamics is integral to leveraging data analytics effectively in business
decision-making processes. Students gain insights into optimizing inventory,
transportation, and distribution channels, enhancing operational efficiency. The
course bridges theoretical knowledge with practical applications, preparing students
for real-world challenges in logistics & supply chain management. It enables students
to comprehend the interdependencies within supply chains and devise strategies for
mitigating risks and improving resilience. Overall, Logistics & Supply Chain
Management empowers students to contribute meaningfully to organizational success
through informed supply chain management practices.

This course focuses on the important current topics / trends / issues in strategic
management. The students will understand the fundamental sequence of strategy formulation, implementation, and evaluation. Also the students learn the relationship between vision/mission to internal/external environmental scanning, to strategy development based on resources and external environment. Course has been designed in a way that students can learn the analysis and interpretation of business environment and can understand strategic practices adopted by the firms at Functional level, Business Level, Corporate level and Global level.

By understanding strategic management principles, individuals can better understand the dynamics of business, adapt to changing environments, and contribute to longterm organizational growth.

Marketing Management provides the essential foundation for understanding
Integrated Marketing Communication (IMC). It equips students with key concepts such as consumer behavior, segmentation, targeting, positioning, and the marketing mix, all of which are critical to developing effective communication strategies. IMC builds on these principles to integrate various promotional tools like advertising, sales promotion, public relations, and digital media into a cohesive message. A strong grasp of marketing fundamentals enables students to align communication strategies with broader marketing objectives, understand target audiences, and
evaluate message effectiveness—making Marketing Management a vital
prerequisite for successfully studying and applying IMC concepts.

Understanding consumers is at the heart of successful marketing. This subject helps students learn why consumers make certain choices—what they buy, how they decide, and what influences them. By drawing insights from marketing, psychology, and behavioral sciences, Consumer Behaviour helps in designing better products, messages, and experiences. It equips students to think from the consumer’s perspective and make smarter marketing decisions.

The course on Security Analysis and Portfolio Management (SAPM) provides
students with a foundational understanding of investment decision-making, riskreturn analysis, and portfolio construction. It covers key topics such as security valuation, fundamental and technical analysis, and modern portfolio theory. The course introduces tools like CAPM, APT, and Sharpe’s model to evaluate and optimise investment portfolios. It also explores recent trends, such as behavioural finance and market anomalies. SAPM equips students with the analytical and practical skills required for careers in investment, equity research, and portfolio management.